During Mental Health Awareness Month in May, Hope Yoga Studio cared to check-in
on our community’s mental health and empower our students in taking small actions to improve their wellness.
on our community’s mental health and empower our students in taking small actions to improve their wellness.
Using our social platforms, we shared a month-long mini-challenge called
Daily Wellness Boosts for our followers. At the start of each week, we shared a graphic with small activities to incorporate into their daily routines that would help boost positive mental health; like choosing an affirmation for the day or sharing a drink with a loved one.
Daily Wellness Boosts for our followers. At the start of each week, we shared a graphic with small activities to incorporate into their daily routines that would help boost positive mental health; like choosing an affirmation for the day or sharing a drink with a loved one.
The challenge was to check back with our stories, complete the daily wellness boost, then share a photo with us by tagging or using our custom hashtag #healwithhope
Our community at Hope Yoga loves a good challenge, especially when it’s backed by a meaningful purpose-such as their own mental wellbeing! The response from this campaign was exactly what we had hoped for in offering a free and fun way to create positive action.
To round off our May as Mental Health Awareness Month, we hosted a special yoga class where proceeds were donated to the American Foundation for Suicide Prevention: Ohio Chapter.
To round off our May as Mental Health Awareness Month, we hosted a special yoga class where proceeds were donated to the American Foundation for Suicide Prevention: Ohio Chapter.
Goals
Build awareness for individuals mental health during May
Eliminate the stigma around mental health
Increase community engagement
Build personable trust with our brand as a wellness provider
Build awareness for individuals mental health during May
Eliminate the stigma around mental health
Increase community engagement
Build personable trust with our brand as a wellness provider
Data
Gained 25 new followers on Instagram in the month of May
Engagement was up 10% compared to a similar campaign we ran in May of 2020
30 new intro-offer students over this month
Studio attendance was up 46% compared to 2019
$250 raised for AFSP: Ohio Chapter
Gained 25 new followers on Instagram in the month of May
Engagement was up 10% compared to a similar campaign we ran in May of 2020
30 new intro-offer students over this month
Studio attendance was up 46% compared to 2019
$250 raised for AFSP: Ohio Chapter
Media
8 Graphics and text for weekly feed post
33 Graphics for daily stories
Commenting and resharing tagged photos
Special event promotion graphics
8 Graphics and text for weekly feed post
33 Graphics for daily stories
Commenting and resharing tagged photos
Special event promotion graphics